Act 5
Scaling and Direct
When one pot stops being enough, and the numbers that decide the next step.
Sections in this act
- Section 01
Scaling the Batch
When one pot stops being enough.
Read section → - Section 02
The Threshold
The UK VAT line, and how to cross it on purpose.
Read section → - Section 03
DTC Economics
The decision matrix for owning the customer versus renting them.
Read section → - Section 04
The First Hire
Fulfilment, ops, or nobody, decided with numbers.
Read section →