More Than One Candle

Where the second unit in the basket comes from, and what it's worth.

1. Section 01

   The Second Unit

   Why the profit lives in the second thing in the basket.

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2. Section 02

   Wax Melts

   The lowest-friction second unit in a candle shop.

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3. Section 03

   Discovery Sets

   The trial that pays for itself.

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4. Section 04

   The Care Card

   The card in the box that pays for the next order.

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5. Section 05

   Bundles

   The maths behind two-for and three-for that still pays you.

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6. Section 06

   Shipping Bands

   The threshold that quietly moves the basket size.

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7. Section 07

   Refill and Subscription

   Repeat orders, without pretending every customer wants a subscription.

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8. Section 08

   The Fee

   The offer that quietly claws the marketplace fee back.

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9. Section 09

   The Vessel Back

   Refill-in-store and the closed-loop offer that keeps them local.

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10. Section 10

    What Not to Upsell

    The additions that lose the next order.

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