The Care Card

Every candle you ship should carry a printed care card. The safety copy is a legal habit worth having, but the back of the card is also one of the best recommendation slots you own. It arrives in a physical box, in the hand of a shopper who has just decided they trust you.

What actually goes on the card

Front: trim to 5 mm before every burn, first burn to the edge of the vessel, never leave unattended, never burn near curtains or pets. Six lines of safety, one QR code back to your website.

Back: three product recommendations, chosen by scent family, with a small photograph and a discount code that expires in 30 days. The code drives urgency and gives you attribution so you can measure whether the card is actually working. Track redemption over the first few months and treat that as your own private benchmark. A very low rate means the recommendations were wrong for the customer. A surprisingly high rate usually means the discount was more generous than it needed to be.

The three recommendations that convert

First slot: the wax melt version of the candle they just bought. Cross-sell on scent, not on category. Second slot: another candle in an adjacent scent family from the wheel in Act 3. Third slot: your refill or subscription option, if you offer one. Do not use the third slot for a random discount. Use it for the durable habit you want them to form.